Call for Paper

• Customer relationship management (CRM)
• B2B marketing
• B2C marketing
• C2C marketing
• CRM and customer trust
• CRM and customization
• CRM and personalization
• CRM capabilities
• CRM components
• CRM implementation models
• CRM in financial services
• CRM in health care services
• CRM in hospitality, tourism, leisure, and events management
• CRM software
• CRM strategies
• Customer behaviour
• Customer relationship management
• Customer loyalty
• Customer retention
• Customer satisfaction
• Database marketing
• Enterprise resource planning
• Measuring CRM performance
• Mobile CRM
• Online customer relationship marketing
• Online community management
• Online consumer behaviour
• Performance measurement
• Relationship marketing
• Sales force automation
• Supply chain management
• Total customer relationship management
• Web CRM